Do not sell my private info

Last updated November 4, 2026

Privacy notice for California residents

This notice adds to our privacy policy and applies only to residents of California. It is given under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA"), and terms defined in the CCPA have the same meaning here. Home Service Lab (homeservicelab.com) is operated by Spades Media Limited ("we", "us"). If you need this notice in another format, email jim.banks@spadesmedia.com.

Opt out of the sale or sharing of your information

When you call a number on this site, we connect you to an independent home service company, and the company or a partner that routes calls to it pays us for the call. Under the CCPA that can count as a "sale" of your personal information. Advertising tags on the site can also count as "sharing" for targeted advertising.

To opt out, email jim.banks@spadesmedia.com with the subject "Do not sell or share my personal information" and the phone number you call from. We will stop selling or sharing information linked to that number as soon as we can, and within 15 business days. You can also block advertising cookies in your browser settings.

Categories of information we collect

In the last 12 months we have collected these categories of personal information from California residents:

Identifiers: phone number, caller ID name, email address (contact form only), IP address and online identifiers such as cookie and ad click IDs. Collected.
Customer records information: name and address, if you give them on a call or in the contact form. Collected.
Commercial information: the trade or service you called about. Collected.
Internet or network activity: pages viewed, referring site and interactions with the site and our ads. Collected.
Approximate location: derived from your IP address or the zip code you give. Collected.
Audio information: call recordings. Collected.
Professional information: company name, if a business contacts us through the contact form. Collected.
Protected classifications, biometric information, precise geolocation, education information, inferences and sensitive personal information: not collected.

Personal information does not include publicly available information, de-identified or aggregated information, or information outside the CCPA's scope.

Sources of information

Directly from you, when you call or use the contact form.
Automatically from your device, when you visit the site.
From our call tracking, analytics and advertising providers.

How we use personal information

To connect your call to a company that serves your area and trade.
To confirm calls with the companies and partners who pay us for them, and to settle billing questions.
To monitor call quality, train staff and handle complaints.
To reply to messages sent through the contact form.
To measure and improve the site and our advertising.
To prevent fraud and spam, keep the site secure, and meet legal obligations.
To evaluate or complete a merger, sale or other transfer of our business.

We will not collect other categories of personal information, or use it for materially different purposes, without telling you first.

Sharing and selling personal information

In the last 12 months we have sold identifiers, customer records information and commercial information to the home service companies and call routing partners that pay us for calls, and shared identifiers and internet activity with advertising platforms for targeted advertising. Contact form messages are not sold or shared.

We have disclosed for a business purpose identifiers, customer records information, commercial information, internet activity, approximate location, audio information and professional information to our service providers (call tracking, hosting, email, analytics and advertising), who may use it only to provide their services to us.

We do not knowingly sell or share the personal information of anyone under 16.

How long we keep it

We keep each category only as long as we need it for the purposes above, including resolving billing questions and meeting legal, tax and accounting requirements, and then delete or anonymise it.

Your rights

As a California resident you have the right to:

Know and access the categories and specific pieces of personal information we have collected about you, where it came from, why we collected it, and who we sold, shared or disclosed it to.
Delete personal information we collected from you, subject to legal exceptions such as completing a transaction, security, fraud prevention and legal obligations.
Correct inaccurate personal information.
Opt out of the sale or sharing of your personal information (see above).
Not be discriminated against for using any of these rights. We will not deny you the service, charge you differently or give you a different level of service because you used them.

How to make a request

Email jim.banks@spadesmedia.com with your request and the phone number you called from (or the email address you used on the contact form). We will confirm receipt within 10 business days and respond within 45 days. If we need longer (up to a further 45 days) we will tell you why. Requests to know or access are limited to two in any 12-month period, and we do not charge a fee unless a request is excessive or manifestly unfounded.

We need to verify that the request comes from you, usually by matching the phone number or email address and the details we hold. We use the information you give us only to verify and answer the request. You can use an authorised agent: they must show your signed permission, and we may still ask you to confirm your identity directly.

Changes to this notice

We may update this notice. The date at the top shows when it last changed.

Contact

Questions about this notice, our privacy policy or your rights: email jim.banks@spadesmedia.com.